While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic. Drive Agency is a full-service advertising agency in downtown St. Louis,...

Source : Adland (subscribe)

Explore : Advertising and Marketing, Crafts, Leisure